Joie de Vivre Media Conference in Shanghai
On September 10th and 11th, BEI Zhaolong Hotel, the first Joie de Vivre hotel of Hyatt Hotels Corporation in the Asia-Pacific region, held media conferences in Shanghai and Guangzhou, inviting practitioners from over 50 media to the events.
Joie de Vivre is a young, dynamic and stylish brand of Hyatt Hotels Corporation. It brings together a range of boutique hotels with local customs, sharing the “Joy of Life” with their guests. BEI Zhaolong Hotel used to be the well-known Zhaolong Hotel, which opened in 1985 and was a landmark product of reform and opening up. After renovation and concept reshaping, it is to open in Beijing next month as one of the Joie de Vivre hotels, further expanding Hyatt's footprint in the Asia-Pacific region.
Joie de Vivre Media Conference in Guangzhou
The giveaways of the events were offered by WhatInspires, a partner of Bei Zhaolong Hotel. In addition to fragrances, candles and hotel amenities of RECLASSIFIED and Handhandhand, the gift sets were comprised of the travel pouches made by the “Industrial Tailings Recycling Project”. These carefully selected gifts of Bei Zhaolong Hotel allowed the guests to experience the new project in corporation with WhatInspires.
It is reported that this “Industrial Tailings Recycling Project” is to recycle the surplus and discarded PU leather materials of high quality in the warehouse and make them into fashionable travel pouches, luggage tags, notebooks and other travel accessories.
The surplus and discarded industrial tailings in the warehouse
WhatInspires’ concept of recycling waste materials is exactly the same as Joie de Vivre’s, which is the base of their cooperation. Therefore, Bei Zhaolong Hotel joins with WhatInspires in the project as one of its green practices to fulfill its commitment to sustainable environment. By producing leather items needed for the daily operation with recycled industrial tailings, the hotel hopes to share the joy of green lifestyle with their guests.
Giveaways of Joie de Vivre Media Conference in Shanghai
Giveaways of Joie de Vivre Media Conference in Shanghai
The guests were showed at the conferences how waste materials were changed into fashionable and eco-friendly products and were looking forward to witnessing the change of Bei Zhaolong Hotel. After the transformation, Bei Zhaolong Hotel will bring the joy of modern lifestyle to Beijing with its glorious tradition and the edges of Joie de Vivre, making it the community destination for the upcoming generation to stay and play.
About Joie de Vivre Hotels
Joie de Vivre, a brand of Hyatt Hotels Corporation, has a history of more than 30 years. The unique experience with local customs and styles has become the classic label of the brand. Founded in San Francisco in 1987, Joie de Vivre shared an open spirit in California, encouraging guests to experience the local culture and enjoy the fun of travel time. Every Joie de Vivre hotel has a unique design with a deep respect for the community. Today, the brand comprises a large collection of boutique hotels in California, Chicago, Illinois, Baltimore, Maryland and New York.
About WhatInspires
WHAT INSPIRES (SHENZHEN)BIOTECHNOLOGY CO., LTD. was established in Shenzhen, China, in 2018. The main product lines of WHAT INSPIRES include hotel personal care amenities, fragrances, and travel leather items made from recycled industrial tailings. It is the exclusive authorized distributor for RECLASSIFIED, Handhandhand, Popscent and other new fashion brands in China hotel channel. In March 2019, WHAT INSPIRES Design Studio was founded to carry out the design and development of a series of inhouse brands. It is committed to infusing cultural and interesting elements into products and endowing those ordinary and common products with extraordinary shining points. Meantime, it advocates a healthy and environmentally friendly lifestyle, and strive to enhance the user experience.
