“Exploring the philosophy of life with fragrance” is the brand spirit that RE always insists on. And the passion for travel with focus on the booming hotel industry is the significant reason that urges the brand team to carry out development and promotion of the production line. These specialized product series are provided only for lodging hospitality industry, for example, in hotels, holiday villages, and boutique homestays. By cooperating with quality lodging industry partners, RE tries to present its brand philosophy and exploration spirit to more travelers with distinguished taste.

 

 

RE media spokeswoman Ms. Chen said: “We (RE) are a local niche salon fragrance brand originated in Shanghai. We emphasize One Bottle of Perfume Tells One Story, exploring interesting elements in literature, history, art and philosophy. Recently, we have gained the recognition of the retail market and the affection of many customers with fashionable life taste. And we have already operated nearly one hundred offline franchised stores, which are distributed in many high-end shopping malls throughout the country. Meanwhile, we have hundreds of thousands of high cohesive and interactive online fans, and we also have worked with numerous fashion persons and brands from different industries, accumulating rich cooperation experience. This time, by expanding our product line for hotels, we hope to join hands with the hotels that emphasize details and quality, in order to bring interesting fragrance and bath experience to fashion persons in travel. The team of What Inspires, as our exclusive authorized distributor for the hotel channel, has many years of experience in guest personal care amenities project operation and brand channel management in the industry. Their attention to service quality and product details lays the basis for our cooperation.”

 

Sasha, the founder of What Inspires, said: “We are greatly honored to cooperate with the excellent salon fragrance brand RE. This is a very significant attempt. I have been engaged in this industry for many years, and directly operated many well-known branded hotel amenity projects, most of which are European and American brands. I believe that RE’s understandings of Chinese & foreign cultural elements, oriental aesthetics, and unique interpretation of fragrance will bring a very different product concept and user experience to the hotel market in China. With its long and multi-themed product line and a quick response local R&D team, RE can help highlighting and distinguishing the style and temperament of different hotel brands, by providing abundant choices and strong research & development support. Apart from hotel room personal care amenities, RE’s unique   scented products for public can also create unified fragrance experience for the hotel space.

 

RE’s Scented Hotel Personal Care Amenity Series:

This fashionable personal care amenity series for the travel hospitality industry, including niche perfumes and bath care products which integrate traditional culture with modern design, is characterized by the integration of unique literary, artistic and regional humanistic elements to interpret the unique oriental aesthetics and lifestyle, thereby creating a distinctive fragrance bath experience for hotel guests. The first three fragrance series of the same name, which are planned to appear on the market at this time, are respectively:

 

Reclassified Peach Blossom Valley Series

FAMILY: Fruity

TOP: Bergamot, Peach 

BODY: Green tea, Lotus 

BASE: Musk

In Tao Yuan Ming’s book “Peach Blossom Spring”, the writer offers his definition of a “Peach Blossom Valley”. As it turns out, the “Peach Blossom Valley” is a concept of the existence of an oasis within each of us – a resting sanctuary for our weary souls. 

Why a hotel is not a peach blossom valley in a city or a resort? Let this fragrance bath collection, which exudes peach and green tea fragrances, gently care the guests. May every guest find the peach blossom valley in their hearts.

 

Reclassified Inner Peace Series

FAMILY: Woody

TOP: Iris, Rose 

BODY: Tonka bean, Sandal wood 

BASE: White musk, Ambergris

“Zen” or Chán, is a form of Buddhism where words, ideas, images and thoughts are allowed to pass by without the intervention of intellect. 

A flower blossom. A stream of water. A passing cloud. A candlelight. The art of stillness is startlingly beautiful. Let this fragrance bath suite, which exudes the fragrance of calming sandalwood, bring a clear, quiet and Zen mood to hotel guests.

 

Reclassified Memories Of Jiangnan Series

FAMILY: Watery

TOP: Bergamot, Lemon, Violet leaf, Peach 

BODY: Lotus, Aqua, Jasmine, Lily of valley 

BASE: Amber, Sea weed, Musk

Jiangnan which means “south of the river” is an area dotted with numerous water towns. In his old age, renowned Chinese poet Bai Ju Yi composed a poem reminiscing about the beauty of Jiangnan, “Jiangnan is wonderful; her scenery is still so familiar and dear. At sunrise, the flowers by the river are breathtaking, in spring, the rivers are as clear like sapphires. How could one forget Jiangnan!” 

Let this bath suite, which exudes peach sweetness and green tea fragrance typically in Jiangnan, bring unforgettable memories of Jiangnan to hotel guests.

 

In the hotels which have partnership with RE, all guests can enjoy the following products:

Hotel Basic Personal Care Series:

Hair Shampoo

Hair conditioner

Shower gel

Body lotion

Facial/bath soap

Optional Retail Product Range:

Hydrating essence mask

Mini-sized travel perfume

Joint gift box of perfume and fashion home wear 

Fragrance diffuser

Fashion scented candle

Fragrance spray with themes of 24 solar terms

VIP guest/turndown/festival gift box

Public space fragrance products

 

About RECLASSIFIED

The Brand, RECLASSIFIED was born in Shanghai. It is the pioneer of proposing the idea of "Re-Salon" in China, introducing Niche Perfume to every corner of China and offering wide variety of choices to perfume lovers. It explored stories from literature, history, art, and philosophy, then re-create the unmatchable poetry and dreams hiding in the deepest part of our memory. Being adventurous and romantic at the same time, RECLASSIFIED sought to explore the unknown, and bring users the beauty of life through inspirations and creativity. RE’s products include: personal fragrance, home perfume, body & facial care，make-up etc. www.reclassified.cn

 

About WHAT INSPIRES

WHAT INSPIRES, established in Shenzhen, China, in 2018, is a B2B supplier of high quality lifestyle products. It is committed to infusing cultural and interesting elements into products and endowing those ordinary and common products with extraordinary shining points. Meantime, WHAT INSPIRES advocates a healthy and environmentally friendly lifestyle, and strive to enhance the user experience. Their products include fragrance and hotel personal care amenities, airline amenity kits, corporate bespoke premium apparel, corporate gifts etc. It is the exclusive authorized distributor for RECLASSIFIED in China hotel channel.www.whatinspires.cn

 

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