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MEDIA CASE | RECLASSIFIED (RE), as the Well-chosen Guest Gift Brand of 2018 Hoteln Summit & Award Ceremony, Helps Hotels Build “Brand Impact”
2018.Sep.01

2018 China Hotel Brand Conference & the 5th Hoteln Summit, hosted by The Hoteln, was held in Le Meridien Shanghai Minhang on August 30th and 31st. This two-day-planned summit forum deserves one of the highest standardized and the most concerned ceremonies in hotel industry this year. Nearly 80 celebrities had been invited to be honored guest speakers, and nearly one thousand guests were attracted to be present.

 

 

 

 

RECLASSIFIED Niche Perfume Travel Suit 3ml*5, the Summit Souvenir Sponsored by What Inspires  

 

 

In the long history of European and American international hotel development process, the hotel fragrance and its inspired personal care amenities have been the important constituent elements of the brand marking. The mode of developing hotel personal care amenities to interpret a certain lifestyle and brand feature with the help of niche fragrance brands has been fairly mature, considering the high brand identification and correlation among guest room personal care collections of each famous international hotel group.

RECLASSIFIED (hereinafter referred to as “RE”) , which emphasizes “One Bottle of Perfume Tells One Story” and integrates unique literary, artistic and regional humanistic elements into its fragrance. RECLASSIFIED hotel personal care products, will appear on the market in October of 2018. To promote the forthcoming RE Fragrance & Hotel Personal Care Product Series, our company, as the exclusive authorized distributor for the hotel channel in China, participated and became the sponsor of honored guest souvenirs and part of dinner party gifts for this summit.

About RECLASSIFIED (RE): an original perfume brand born in Shanghai, which is the pioneer of proposing the idea of Re-Salon in China. We explored stories from literature, history, art and philosophy through traveling in the history, and then endowed RE with a brand-new life. Now REs subordinate product series are: niche perfumes, space fragrances, personal care products, and so on.

RE owns nearly one hundred offline stores in Mainland China (Click here to search information for store locations). We cordially invite you to visit our stores for experience.