Shanghai Jiading Joya Hotel, a premium property under H World Group Limited, has officially partnered with fragrance care expert WHATINSPIRES (万物灵感) to upgrade its in-room amenities. Guests will now enjoy the RECLASSIFIED “Peach Blossom Valley” bath care series, a salon-grade fragrance line that blends scent and culture. This strategic collaboration marks a notable shift in the hospitality industry, enhancing both service quality and guest experience with a refined touch of Eastern elegance.
In an interview, the hotel’s General Manager shared the story behind this partnership: “Our goal has always been to create a refined, East-inspired stay for modern travelers. Teaming up with RECLASSIFIED gave us the perfect opportunity to bring that vision to life. The popular 'Peach Blossom Valley' series pays tribute to a Chinese literary classic, and through its unique scent, it creates a poetic, immersive bathing experience for our guests.”
RECLASSIFIED is a homegrown fragrance brand born in Shanghai. Known for blending Eastern philosophy and aesthetics into fragrance artistry, the brand has expanded to over 50 cities across China. Much like Jiading Joya Hotel, RECLASSIFIED is committed to infusing cultural depth into everyday rituals and personal care.
The RECLASSIFIED team also expressed excitement about the collaboration: “We're thrilled to bring the 'Peach Blossom Valley' guest care collection to life with Jiading Joya Hotel. This is more than just an upgrade in amenities—it's a meeting point of Oriental aesthetics, hospitality, and scent design. We hope this partnership brings a fresh cultural dimension to the hotel experience.”
This project also introduces a new sensory-driven hospitality concept. Led by WHATINSPIRES, RECLASSIFIED and the hotel have jointly designed a differentiated product line starting with scent, one of the five senses. The hotel manager noted, “We believe that high-quality bath products and thoughtful, customized service help build an emotional bond with guests. That’s exactly why we chose a brand that delivers a deeper sensory experience.”
The partnership between Jiading Joya Hotel and RECLASSIFIED reflects a shared pursuit of excellence and innovation. Both sides are committed to expanding this collaboration and continuing to offer rich, diverse experiences for future guests. The result is not only a refreshed energy in hotel operations, but also a more sophisticated and memorable stay for travelers.
About Shanghai Jiading Joya Hotel
Part of the H World Group Limited, Joya Hotel is a high-end brand that celebrates timeless Chinese elegance. The property is built on the legacy of the historic Jiading Hotel, originally established by the Pan family in the Republican era. Its design is rooted in minimalist aesthetics of the Song and Ming dynasties. The hotel aims to offer a graceful retreat for modern Chinese travelers, where traditional culture meets contemporary comfort.
About RECLASSIFIED
Founded in Shanghai, RECLASSIFIED is China’s first fragrance brand to propose the concept of “light salon” perfumes. Every scent tells a story, aiming to bring the philosophy and beauty of the East into everyday life. Through salon-level fragrance products and custom scent services, RECLASSIFIED creates olfactory experiences filled with poetic charm. The brand now operates more than 100 boutique stores across 55 cities in China and continues to grow.
About All Inspirations (万物灵感)
What Inspires (Shenzhen) Biotechnology Co., Ltd. is a wholesale and retail supplier specializing in fragrance lifestyle products and personal travel care. The company adds creativity and cultural meaning to everyday essentials, making them both useful and delightful.WHATINSPIRES promotes a healthy, eco-conscious lifestyle, aiming to enhance user experience while making sustainable choices.
