Beijing Le Joy Hotel has recently partnered with hospitality supplier WHATINSPIRES to upgrade its in-room bath products. The hotel has now switched to RECLASSIFIED's large-bottle bath collection, offering guests a more eco-friendly and comfortable stay. This move reflects the hotel’s focus on high-quality service and attention to every detail of the guest experience.
Since 2019, Le Joy Hotel has worked closely with WHATINSPIRES, choosing RECLASSIFIED’s Peach Blossom Valley 40ml amenity series for guest rooms. Known for its unique fragrance and outstanding quality, the series has been a guest favorite. Now, the partnership is entering a new phase: the hotel has fully upgraded to 360ml large bottles, aiming to reduce waste and improve sustainability while enhancing guest comfort.
A spokesperson for Le Joy Hotel shared: "Our partnership with WHATINSPIRES and RECLASSIFIED is more than a product update—it’s part of our commitment to environmental responsibility. By using larger, eco-friendly bottles, we hope to reduce our environmental impact while offering guests a better sensory experience."
As the key partner in this upgrade, WHATINSPIRES continues to develop thoughtful products and services in collaboration with lifestyle and personal care brands. Their mission is to provide hotels with quality solutions and give travelers a sense of comfort and care during their stay.
RECLASSIFIED, the fragrance brand represented by WHATINSPIRES, was founded in Shanghai. Blending Eastern aesthetics with the art of scent, the brand offers salon-grade fragrances and customization services to fragrance lovers seeking a refined, philosophical sensory experience. The upgraded product line—RECLASSIFIED’s Peach Blossom Valley guest series—is inspired by the ancient Chinese tale The Peach Blossom Spring by Tao Yuanming. With soft peach notes and fresh green tea accents, the scent brings a sense of peace and escape, making it a popular choice for hotels that care about quality and detail.
About the Product Upgrade
The new products include shampoo, conditioner, body wash, and lotion—now joined by a matching scented hand wash. The 360ml bottles carry on the same classic scent and formula but offer longer use, less frequent replacements, and a significant reduction in single-use plastic waste—perfectly aligning with the shared sustainability values of the hotel and WHATINSPIRES.
The product design features a tamper-proof cap and a transparent strip for easy viewing. This ensures the bottles stay sealed during transport and prevents unauthorized refills—enhancing hygiene and making quality control easier for the hotel. The visible strip also helps housekeeping staff check the product levels without opening the bottle, ensuring timely replacements. This focus on hygiene, safety, and ease of use is expected to greatly improve guest satisfaction while supporting better hotel management.
To complete the system, WHATINSPIRES also provides custom-designed “invisible” anti-theft wall mounts. These mounts save bathroom space, add a stylish and modern touch to the room, secure the products, and help reduce operational losses.
About Beijing Le Joy Hotel
Created by COFCO Group, Beijing Le Joy Hotel is a self-owned lifestyle hotel brand. With attentive service and a trendy, modern design, it attracts urban professionals who value quality living. Le Joy aims to offer a peaceful escape in the heart of the city—helping guests unwind, feel inspired, and rediscover the small joys of everyday life.
About RECLASSIFIED
RECLASSIFIED is a Shanghai-based perfume brand and the first in China to propose the concept of “light salon” fragrances. Each scent tells a story, combining Eastern philosophy and aesthetics with modern fragrance art. The brand now has over 100 boutique stores in 55 cities across China and continues to grow its presence in the domestic fragrance market.
About WHATINSPIRES
WHAT INSPIRES (Shenzhen) Biotechnology Co., Ltd. is a wholesaler and retailer of fragrance lifestyle and travel-size personal care products. The company is dedicated to adding culture and creativity to everyday items, making even simple products feel special. With a focus on wellness and sustainability, WHATINSPIRES aims to improve the travel experience for all users.
