As travelers today seek more than just a place to sleep, hotel amenities are becoming part of a hotel's identity. They are not just about cleanliness, but about mood, aesthetics, and brand storytelling. In 2025, Haikou’s boutique design hotel — MOS Hotel — officially partnered with hospitality amenity supplier WHATINSPIRES to upgrade its in-room toiletries. All guest rooms are now equipped with 360ml refillable bottles of the RECLASSIFIED's Peach Blossom Valley collection, offering guests a refined and sensory-rich stay.

Modern Nanyang Style Meets Local Culture
A nostalgic tropical dream in the heart of the city

As a unique boutique design hotel in Haikou, MOS HOTEL was fully created by XuWai Studio, from branding to interior design. The hotel blends modern Nanyang style with local Hainan culture, drawing inspiration from tropical architecture and traditional elements.Colorful vintage tiles, warm teak tones, custom-designed furniture, lush tropical plants, and Nanyang-style window patterns come together in a space that feels both nostalgic and modern. Every corner tells a story, creating an immersive experience where guests feel transported.It’s like stepping into a quiet moment from the past—gently unfolding in the lively, tropical rhythm of the city.

MOS Hotel is more than just a resting place — it’s a sensory destination with emotional warmth. From art installations in the lobby to the subtle scent in each room, every element reflects the brand’s dedication to local aesthetics and multi-sensory experience.

This focus on atmosphere and detail naturally aligned with the vision of RECLASSIFIED, an oriental fragrance brand represented by WHATINSPIRES. Their shared values in storytelling, design, and sensory engagement laid the foundation for this deep collaboration in hotel amenities.

RECLASSIFIED × MOS HOTEL
Where Oriental fragrance meets modern travel philosophy

RECLASSIFIED is a pioneering Chinese fragrance brand, known for introducing the concept of "Light Salon Fragrance." With the belief that “every scent tells a story,” it draws inspiration from literature, art, and culture to shape its fragrance identity. Its product lines span niche perfumes, home scents, and personal care, and are popular in both retail and hospitality sectors.

MOS HOTEL’s brand positioning — “Modern Nanyang + Local Culture” — aligns perfectly with the Eastern aesthetic philosophy championed by RECLASSIFIED’s Perfume Lab.Nanyang style itself is a fusion of Eastern and Western influences, and RECLASSIFIED excels at blending Eastern and Western perfumery techniques to craft a contemporary expression of Oriental fragrances. This shared approach creates a natural resonance between the two brands in both concept and aesthetic.

For this collaboration, the hotel chose the Peach Blossom Valley series, one of RECLASSIFIED’s top 10 best-selling fragrances.The scent was inspired by the ancient Chinese poet Tao Yuanming’s dream of a peaceful, hidden paradise where "grasses grow fresh and flowers fall in colorful showers." The fragrance brings this vision to life: the fresh fruity notes of peach and bergamot capture the lively feeling of first entering the paradise; the middle notes of green tea and lotus create a calm and gentle mood, like a beautiful countryside painting; and the soft musk in the base leaves a long-lasting, comforting scent, stirring a traveler’s longing for a peaceful life.

Besides the beauty of the scent, the Peach Blossom Valley series also follows strict standards for its formula.It uses a gentle, safe, and non-irritating approach, avoiding ingredients that might cause skin discomfort. It suits many different skin types, offering travelers a clean and nourishing experience that feels light, safe, and worry-free.

360ml Bottled Amenities: A Smart Move for Sustainable Luxury

The amenities of this collection come in 360ml refillable bottles, including shampoo, conditioner, shower gel. The sleek black-and-gold matte design, combined with minimalist hidden wall mounts, creates a clean, unified look that fits seamlessly into the hotel bathroom.

Compared to traditional single-use amenity bottles, the large format design is more sustainable, reducing plastic waste while enhancing both convenience and product experience for guests. It reflects the growing trend toward eco-friendly hotel solutions without compromising on aesthetics or luxury.

Bathing -- Part of the Guest Story

Through this collaboration, WHATINSPIRES provided end-to-end support — from product selection and scent customization to in-room implementation — helping MOS HOTEL create a signature guest experience that leaves a lasting impression.

Travel memories are often made up of small, sensory moments: the light through a window, the breeze in the air, or the scent in the shower. With this partnership, MOS HOTEL and WHATINSPIRES bring fragrance and personal care into one holistic narrative, turning everyday amenities into emotional connections that guests carry with them long after checkout.