The First International Hotel Brand Exhibition and 2021 China Hotel Brand Conference, hosted by HOTELN at Grand Hyatt Shanghai on November 11th-12th, 2021, was a complete success. The two-day conference attracted more than 1,500 hotel industry executives to the scene.

With the theme of "Brand Power", the conference discussed the trend insights of the hotel industry with many guests present and demonstrated the value of the hotel brand through a variety of sessions such as brand shows, speeches, and round table discussions.

As a high-quality hotel amenities supplier, WHATINSPIRES attended the conference with its agent brands RECLASSIFIED, DEVIL&DETAIL, together with its inhouse brands Puppy Salon and Greenitial. These brands could offer exquisite personal care products to hotel partners, providing their guests with intimate care during the journey.

China Chic Brands Help Hotels Present the Oriental Exquisite Life

The China Chic fragrance brand RECLASSIFIED, which transmits the philosophy of life with fragrance, presented their hot-sale products and the hotel guest room care collections on the conference. The collections Peach Blossom Valley and Inner Peace continued the concept of retail salon perfume and combined traditional culture and modern design to create exquisite personal care products for hotel guests. With the understanding of oriental aesthetics and the unique interpretation of fragrance, RECLASSIFIED brought a very different concept and user experience for hotels.

From Exquisite Oral Care to Fashionable Personal Care

The Mojito inspired mouthwash presented by DEVIL&DETAIL and WHATINSPIRES was selected as the souvenir of the conference. Stylish and portable individual packaging, natural ingredients, alcoholic free formulas, helped the cocktail-inspired mouthwash provide the exquisite oral care for the guests.

At the conference, they cooperated again and launched a personal care series, which continued the mojito cocktail inspiration of the retail products, bringing detail-oriented personal care to travelers.

Animal-Friendly Fragrance Brand Make Bathing Full of Joy

Puppy Salon, an animal-friendly fragrance brand inspired by animal elements, presented a variety of retail products such as scented candles, diffusers, and scented tablets at the conference. In addition, it combined the inspiration of aroma with lovely animals like elephants and peacocks. By infusing them into the newly launched hotel amenities, Puppy Salon made the moment of bathing linger with fragrance and fun.

Hotels Are Welcomed to Join the Green Living with the Environmental-friendly Personal Care Brand

Greenitial, a fragrance lifestyle brand that advocates "love travelling, love earth", uses recycled industrial tailings to make fashionable travel pouches, notebooks, luggage tags and other products, which are welcomed by many hotel partners who care about environmental sustainability. Now, Greenitial has infused the concept of caring for the earth and the environment into the newly launched retail products and hotel amenities, sharing the fun of green life with guests.