The high profile 26th China Beauty Expo was held at the Shanghai New International Expo Center on May 12th to 14th. This event gathered tens of thousands of cosmetic brands here, attracting celebrities and elites from the industry to gather at the scene.

RECLASSIFIED and DEVIL&DETAIL, partners of WHATINSPIRES, presented fragrance and personal care products at this event, which left a deep impression on people at the scene.

It’s worth noting that both of the popular brands mentioned above have launched products for hotel channel. Let’s drive in.

RECLASSIFIED Took Us into A World of Fragrance

RECLASSIFIED, born in Shanghai in 2013, is the salon perfume brand in China who was the first to propose a "light salon" concept. This year is the 7th anniversary of the establishment of the brand and RECLASSIFIED created a modern and classic fragrance museum at CBE. The TOP10 popular salon fragrances on the central bar brought an unexpected olfactory experience to the guests, leading them into the fragrance world of RECLASSIFIED.

RECLASSIFIED invited famous perfumers Luc Berriet and Jasmine Liu to bring a professional and interesting DIY perfumery course.

DEVIL&DETAIL Joined the Uniexcubator

The glamorous & niche personal care brand DEVIL&DETAIL has launched fragrance dry shampoo, cocktail-inspired mouthwash and lip balm which are designed for detail-oriented people. Now, DEVIL&DETAIL’s products have entered HARMAY, K11 Beauty, LITTLE B, Shanghai Lane Crawford, HAYDON and other high-end offline stores.

This year, DEVIL&DETAIL formally settled in the UniExcubator, which is the world’s first external incubator of CBE and Unilever, and made its debut in the "New Ecological Digital Beauty Laboratory".

In addition to presenting a full range of products from the brand, DEVIL&DETAIL held a fervent challenge event with FITURE, a leader in home technology and fitness.

After the enthusiastic participants took part in the fat-burning course and experienced the AI sports analysis, they sprayed the dry shampoo of DEVIL&DETAIL on their hair and felt the instant  effect of removing hair oil.

How Do New Brands Spark With Hotels

The popular brand RECLASSIFIED and DEVIL&DETAIL are cooperating with WHATINSPIRE, its exclusive distributor in hotel channel in China, to produce amenities and mouthwash for hotels.

Peach Blossom Valley Series of RECLASSIFIED

Mojito-inspired Mouthwash of DEVIL&DETAIL

As a hotel channel distributor in China, WHATINSPIRES will cooperate with more fashionable and trendy brands to bring unforgettable bathing experience for hotel partners and travelers.

If you want to bring an unforgettable stay for your guests and fashionable travelers, please contact us at any time.