Blossom House, a premium hotel brand affiliated to Huazhu Hotel Group, launched a customized fragrance with hotel product supplier WhatInspires after months of development, expecting to provide travelers with a unique sensory experience in a relaxing living space.
For a long time, Blossom House has a perception of beauty. The environment, design concept, emotional intentions and cultural attributes of its hotels conveyed the original intention of "allowing travelers to experience the infinite beauty of life in every journey". That's what WhatInspires has been trying to do. This time, Blossom House and WhatInspires joined hands to make travelers regain the quiet and elegant living space by implanting aroma elements and olfactory codes.
The formula of this customized fragrance has been adjusted several times. Finally, WhatInspires Team used three kinds of natural essential oils-- lemon, geranium and juniper, to develop this fragrance. The scent of lemon combined with the woody aroma of juniper, creating a relaxing, romantic and enjoyable environment.
Blossom House Customized Fragrance
Top: lemon
Body: geranium
Base: juniper
When it came to the design and the materials of the container, this fragrance used a flower-shaped gypsum as the diffuser, and a white porcelain bottle to present the aesthetic concept of Blossom House from these details. On the other hand, plaster can bring out the long-lasting fragrance, which makes guests feel the lively life from the morning.
At present, this customized fragrance has been officially launched on the purchasing platform (b2b.huazhu.com) and the online shopping mall (hmall.huazhu.com) of Huazhu, expecting to bring a natural aroma and humanity feeling to travelers who pursue quality life.
About Blossom House
Blossom House is a premium hotel brand under Huazhu Hotel Group. With its unique aesthetics, it perfectly integrates the service concept of high-end boutique hotels with cultural characteristics, leading the development of domestic boutique resort hotels. Blossom House takes the beauty of Chinese traditional family culture as the core concept, inherits and protects the nature and local culture, and integrates resource such as historical traditions, humanistic landscapes, cultural creativity, leisure and entertainment, tourism characteristics, hoping to create a happy and beautiful world for everyone.
About WhatInspires
WHAT INSPIRES (SHENZHEN) BIOTECHNOLOGY CO., LTD. is a multi-products supplier in hospitality industry. The main product lines of WHAT INSPIRES include hotel personal care amenities, fragrances, and travel leather items made of recycled industrial tailings. It is the exclusive authorized distributor for RECLASSIFIED, handhandhand, DEVIL&DETAIL and other new fashion brands in China hotel channel. In 2020, WHAT INSPIRES launched their inhouse brand Greenitial to interpret the environmentally friendly lifestyle, and Puppy Salon to advocate animal friendliness.
