
NOA Hotel,located among the residential buildings in downtown Xiamen, was converted from an old building. It has become a hit and attracts a crowd of trendy people since its opening.

It was designed by Xiamen local designer Li Long with inspiration from Noah’s Ark. He infused every corner of the hotel with his sense of design, from public areas with nautical elements, to artistic sculptures in the show room and the unique hotel rooms.

Restaurant on the first floor offers filter coffee during the day and craft beer at night. NOA seems to be more than a hotel, a coffee shop, or a bar.

The reason is that NOA is a fashionable creative community as well. It collects products from pioneer designer brands and works of well-known sculptors. Sometimes, NOA will invite local artists in Xiamen to hold art exhibitions, attracting the young who like fashion, adventures and trying new things.

When day and night change, NOA switches between these multiple identities. Whenever you come, there are different wonderful things to experience.
Customized personal care products for NOA hotel with handhandhand
The shop at the front desk of NOA brings together many design brands. The fragrance brand handhandhand which appeared in MAISON&OBJET and XINTIANDI Design Festival is one of them.

The founders of handhandhand are three designer friends. They combine their excellent design skills with their favorite fragrances to give intangible fragrances a tangible design concept, presenting fragrances that can change your mood in the space in visual and graphic ways.

As the exclusive distributor of handhandhand in hotel channel, WhatInspires developed a personal care product for hotel guests with NOA. Now, every guest can enjoy it in the bathroom and explore the unknown fragrance world in the warm black tea scent.

NOA and handhandhand are congenial to eath other, which made this project chime in easily. handhandhand uses a fashionable design to integrate fragrance into modern daily life and enhance NOA's olfactory experience and sensory interaction, allowing passengers to feel NOA's deliberate care and unique creativity in details.
If you want to stay in this hotel, please click here:
Add:No.213 Lianyue Road, Siming District, Xiamen
Tel:0592-5822666
If you would like to customize a unique air aroma and personal care products for your hotel or public space, please contact us at
0755-25112745 info@whatinspires.cn